In 1993, Formula One was the most media-intensive of all automobile activities. Peugeot's management therefore decided to enter F1, providing a team with a V10 motor. After various contacts, the prestigious McLaren team was chosen. On the morning of the trials at the 1994 Brazil Grand Prix, the men of Peugeot had everything to learn. They did it fast and well, because that season of discovery was to be the best in terms of results, with 8 times on the winners' stand. There were every grounds for hope for 1995, but Ron Dennis announced he had signed a deal with Mercedes. So 1995, 1996 and 1997 were to be the Jordan-Peugeot years. But this marriage of reason was too lean on results, and Peugeot seriously questioned its future in F1. At the same time, Jacques Calvet was strongly urged to stay in F1, in a 100% national team with Alain Prost as the lynchpin. So 1998 marked a new start. However, less than two Grand Prix wins sufficed to show that the AP 01 did not live up to expectations. Things only got worse as the season progressed. 1999 got off to the same start, with the AP 02 proving very difficult to drive. And despite changing drivers in mid-season, the failures built up. In spring 2000 Peugeot finally threw in the towel and announced it was withdrawing from F1 at the end of the 2000 season.